The aim of “THE MARX REVIVIAL” is to reopen for discussion, in a critical and innovative manner, the classical themes of Marx’s thought, and to develop a deeper analysis of certain questions to which relatively little attention has been paid until now. It is hoped that the volume will therefore help to bring Marx closer both to those who think everything has already been written about his work and to a new generation of readers who have not yet been seriously confronted with his writings.     — Marcello Musto, Preface to The Marx Revival

We are in the middle of a desirevolution — a fundamental and political transformation of the way we desire as human beings. Perhaps as always, new technologies - with their associated and inherited political biases - are organizing and mapping the future. What we don't seem to notice is that the primary way in which our lives are being transformed is through the manipulation and control of desire itself. Our very impulses, drives and urges are 'gamified' to suit particular economic and political agendas, changing the way we relate to everything from lovers and friends to food and politicians. Digital technologies are transforming the subject at the deepest level of desire – re-mapping its libidinal economy — in ways never before imagined possible.